Since 1999, Maguire has developed learning interventions based on ‘The Pathway to Excellence’ philosophy and this approach demands that training should not be merely about course delivery, but measureable outcomes. Read more...
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Understanding Your Market & Clients
Aim: The delegate will learn how to understand more about their clients marketing challenges and how to align their approach.
By the end of this module the delegate can:
- Understand a balanced knowledge approach and its importance in getting (and giving!) insight
- Explain how to future scope markets to align with clients
- Describe how to develop real customer empathy
- Show how to learn from previous success and effectively communicate this