![Branding through Logos](https://bookboon.com/thumbnail/380/73509ee7-4ccb-4b1a-b748-3232a5e668a3/234eee03-217e-4bf9-84e9-4a649da5e945/branding-through-logos.jpg)
Venkatesh Ganapathy
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61 Pages
ISBN: 978-87-403-2787-8
Branding through Logos
A brand is a collection of visual images, experiences, and emotional responses that shape consumer opinion about a product or service. Logos communicate brand characteristics aiding brand recognition.
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