Overview
This course outlines the principles of marketing including market research, the marketing mix, promotion and brands. Trainees will get a full understanding of the importance of marketing for the success of any business.
Learning Objectives/Outcomes
- What is marketing?
- What is market research and why is it so important for marketing?
- What is the marketing mix and marketing promotion?
- What is a brand and what impact does it have on a business?
- What is marketing evaluation and why is it important?
Target Audience
Business and corporate