This course is all about pricing and is aimed specifically at owner/managers of small businesses.
Getting your pricing right is the key to building a profitable business. Charge too little and you will go out of business because you cannot pay the bills. Charge too much and you will go out of business because you won’t sell anything.
The price you can command for your product or service is governed by factors both inside and outside your control, so you need to fully understand the value of what you supply to your customers.
How you choose to price your product/service will tell customers more about what to expect than just what they are being asked to pay - so pricing can be a mine field from more than one stand point.
This course aims to help you get your pricing model right so that you have a profitable business.